Why ‘regenerative’ agriculture is more than a new name for ‘sustainable’ farming

Essay examining how regenerative agriculture as an original ethic of land care has been diluted by standardization and profit-driven marketing, exploring what authentic practice means versus hollow branding.

Why this matters → Clarifying regenerative agriculture as a relational ethic—not a checkbox standard—is foundational to scaling practices that actually restore ecosystems rather than greenwash industrial farming.